Email Marketing, Opt In Magnets, Affiliates and CookiesAs a digital marketer, to comply with GDPR I changed the way I build email lists using opt in gifts – freebies – lead magnets because I have websites that are available to European residents to purchase services. However if a European resident stumbles upon my US-focused website […]
GDPR For Digital Marketers Read More »
Here are the 5 reasons, and below are solutions for each: Not enough traffic from free search Website is slow to load or not easy enough to use on mobile, so people leave Not advertising in the right places, wasting budget, not getting the right visitors Website not set up for conversion, not clear
5 main reasons why websites don’t generate enough new customers and what to do about it Read More »
The General Data Protection Regulation states that personal data must be kept “no longer than is necessary for the purposes for which the personal data are processed” [Art.5(1)(e)]. This imposes a time limit on how long your customers’ data can be kept. But how do you know “how long” is “longer than necessary”? If your customers’ data
How long is ‘no longer than necessary’ for keeping data Read More »
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