GDPR

Email Marketing, Opt In Magnets, Affiliates and CookiesAs a digital marketer, to comply with GDPR I changed the way I build email lists using opt in gifts – freebies – lead magnets because I have websites that are available to European residents to purchase services. However if a European resident stumbles upon my US-focused website […]

Is your website compliant with the requirements of GDPR in effect from 25 May 2018? This affects any business collecting personal data of a resident of the European Economic Area. Among other things, it affects the collection of email addresses, names, any contact information and also the use of cookies, pixels, tags, retargeting and remarketing.

The General Data Protection Regulation states that personal data must be kept “no longer than is necessary for the purposes for which the personal data are processed” [Art.5(1)(e)]. This imposes a time limit on how long your customers’ data can be kept. But how do you know “how long” is “longer than necessary”? If your customers’ data