Traffic Lab DIY Online Marketing For Entrepreneurs
Identify the most profitable online marketing opportunities for your business and implement a campaign yourself so that you start to receive more profitable website traffic in 72 days or less.
Identify the most profitable online marketing opportunities for your business and implement a campaign yourself so that you start to receive more profitable website traffic in 72 days or less.
If you’re a business owner you’ll probably know that stressful moment when you realize you aren’t getting enough new business in the door, and the time to fix that was yesterday.
But you’re still not sure what’s the best thing to do about it – because online marketing tech is difficult, you don’t have the time to learn it, you don’t have a big budget and you’re not sure where to start.
We help entrepreneurs create a reliable and predictable flow of High Quality visitors to their websites so they can create more FREEDOM to enjoy their life outside of business, knowing that their website is working for them, 24/7.
With Traffic Lab you’ll identify the most profitable online marketing opportunities for your business and implement your own campaign so that you start to receive more profitable website traffic in 72 days or less. You’ll be able to run your own campaigns, month after month, year after year.
Not long ago, if you wanted to reach a global audience, you needed a global ad budget and a global agency.
But now you can use online tools to reach people anywhere in the world. Of the 7.7 billion people on the planet, half have access to the internet and your message. And now you’re in control of your marketing, no longer at the mercy of global giants.
The internet is the great equalizer, small business owners have more opportunity than ever before to reach clients, anywhere.
Many business owners we talk to want to handle some or all of their online marketing in-house and we’ve always helped make that happen.
Now with Traffic Lab, you can take full control of your online marketing, maximizing your use of free marketing tools like social media, email, website optimization and blogging along with paid Facebook and Google campaigns.
– Rob Turner
Everything you’ll learn and do in Traffic Lab is tried and tested. What we teach you is based on what we do for clients in our digital agency and what we do to market our own directory businesses, so we know it works.
No theory, only proven tactics and strategies. We teach what works.
Value $97
A report card on your website and your business’ online presence.
Value $497
A member of my team will personally review your website and provide a detailed written report plus video commentary where we’ll share the top 3 things you can do to gain more traffic, leads and sales, and your top 4 obstacles.
Included are assessments of your website and business search success and social media presence. Also, how user friendly and functional your website is, includes usability, accessibility, content, load speed, mobile friendliness, technology and on-site marketing.
Video report on your website with recommendations.
Two Private 30m Minute Support Calls, value $300. For any particularly challenging aspect or immediate issues.
Two Bonus follow-up calls with me:
A central city venue needed more bookings, things were quiet.
We identified their most lucrative bookings. It’s a popular place for parties. Big O birthday parties – 30ths, 40ths, 50ths and also 21sts – are big parties which means bigger bar sales and bigger profits.
We created a Facebook ad campaign targeting people who were currently 20, 29, 39 and 49 years old, living within a 15-mile radius of the venue, showcasing awesome birthday celebrations.
We ran Facebook retargeting ads to people who responded to the initial ads, using a follow-on message.
The response was huge – the venue was booked out for Friday and Saturday nights 6 months out. That had never happened before.
For this client, Facebook ads and retargeting were the best channel.
We were talking with a small family business that manufactures, sells and leases machinery used on construction and industrial sites.
They compete with 2 well-resourced international companies which use Google search ads. I noticed that the competitors’ websites were not doing very well in free search – it was obvious that they hadn’t optimized their websites to be found in free search (SEO). Instead, they were relying on buying keywords – Google search ads.
We decided on a simple plan that would be quick to implement with a high potential return. Their website didn’t have many pages and had little content so we decided on a quick search engine optimization, starting with a few main elements. That night I undertook keyword research and wrote home page content.
It usually takes awhile for optimization to deliver more free search traffic but in this case there was little competition for the main keywords. Opportunity!
Even before we had completed the site optimization (tags etc), the new home page content was having an immediate impact – the phone started ringing, they received more inquiries than ever before.
For this client, keyword-based marketing was the best channel.
A client introduced a new product in a niche with high consumer demand and premium margins. There was fierce competition.
Our client’s competitors and their branded products were already well established. Keyword research showed people even searching for competitors’ product names.
Sales of the new product did not start well for our client despite attractive pricing. Competing products were selling very well so we knew the consumer demand was there.
We decided on an online advertising campaign. We couldn’t get specific enough targeting with Facebook ads so instead, we focused on gaining a deep understanding of why people buy this product and what words they were searching for online. Not the actual product, but why people want it.
We created a keyword triggered Google search ad campaign.
We used researched keywords at every step from the keyword auctions to the ad copy to the landing page, which is essential for Google search ad performance. Google require it and customers respond to it.
Sales started rising steadily and have kept on rising.